Open your own Crays Club!

It is the Crays route for approved partners to build a local club, stay or hospitality node under one global brand, governed by the Crays Association and connected to the wider Work, Live & Play ecosystem. Your place stays locally rooted while the brand, standards, technology, member logic and network layer connect it to the global Crays system.

You start by sharing what moves you, what matters to you and what you want to build: your vision, target market, goals, asset situation and why you want to create a Work, Live & Play place together with Crays. From there we review the fit, discuss the model and decide whether the next step should be a deeper Association conversation.

You should be ready to take responsibility, make decisions and think long term. Crays is built for people with an entrepreneurial mindset, an international perspective and a clear will to build something of their own while actively shaping a shared ecosystem.

You can come from hospitality, real estate, community, events, lifestyle, technology, investment or another relevant field. The important part is openness to new models, digital infrastructure, shared standards and community-oriented concepts. Depending on project size, you should also be ready to bring equity, structure external financing or work with capital partners.

No. Experience helps, but it is not mandatory. Many potential partners come from real estate, gastronomy, tech, events, investment, design or other entrepreneurial backgrounds. Crays supports suitable partners with structured onboarding, standardized processes, brand guidance, operational logic and access to an international network.

No. You can apply with an owned asset, a leased asset, an investor-backed asset, a hotel or venue partnership, or a strong territory plan that can secure the right property. A Crays Club can start as a luxury villa, boutique hotel, hotel floor, lounge, creator house, co-living node, retreat base or another destination venue with real group and community potential.

You develop and operate the local node: property access, local partnerships, service quality, team or supplier setup, guest and member experience, community energy and commercial discipline. Crays brings the brand system, Association governance, standards, technology logic, launch support and network layer around your location.

Crays supports the full development path: location assessment, concept development, brand positioning, architecture and design direction, technology, hospitality standards, community setup, marketing, content, operational preparation and opening logic. The goal is one coordinated setup instead of disconnected decisions across brand, property, technology and operations.

You also gain access to the wider Crays network of entrepreneurs, investors, creatives, technology partners and hospitality experts.

The timeline depends on the project, property, country, permits, capex scope and operating model. A light partner venue or already suitable property can move within a few months. A larger hospitality, resort or mixed-use development may be planned over a longer period.

Crays supports the route from first idea to opening across concept, design, architecture, branding, technology, hospitality, marketing and operational readiness.

Investment depends on the concept, country, location, property condition, positioning and desired operating level. A Crays Club can range from a smaller boutique or community concept to a larger hospitality, resort or mixed-use project.

Together we analyze the sensible setup for your location, including property, fit-out, design, technology, operating reserve, launch content, hospitality offer, community layer and possible revenue streams.

Yes. Depending on the project, Crays can help connect the conversation to international partners across financing, real estate, hospitality, tokenization and strategic project development. Classical financing, investor structures, joint ventures or modern models around tokenized real-world assets may be considered where they fit the project.

If you already work with your own banks, investors or project partners, they can be integrated into the process.

After opening, Crays remains involved as a strategic and operational partner. Support can include marketing, technology, community management, digital infrastructure, events, partnerships, booking and guest-flow logic, standards, content systems and international network development.

The ecosystem continues to evolve through new technologies, platform features, community functions and global partnerships that can strengthen approved locations over time.

Crays supports local and international brand building, both digital and in real life. That can include campaigns, content, social media, PR, community building, events, partnerships, creator integrations and network effects inside the Crays ecosystem.

The goal is not only reach. The goal is a real community around your location: people who come to stay, work, meet, return, collaborate and bring more value into the place.

Larger projects can face changing market conditions, demand patterns, permit timelines or operating realities. That is why we work early with structured planning, conservative assumptions and a long-term view.

If conditions change, Crays helps you review the concept, sharpen positioning, adapt revenue streams and use shared ecosystem knowledge, contacts and experience to find the next practical move.

Yes. Partnerships are a central part of the Crays ecosystem. Depending on the location and concept, your Crays Club can work with brands, events, artists, creators, technology companies, hospitality providers, local communities and international partners.

These collaborations can create additional reach, new audiences, stronger programming and more revenue streams without forcing you to build every channel alone.